AI in Marketing—Transformation of Digital Marketing
AI, which is known as artificial intelligence, has the potential to transform almost every facet of human life, be it the personal life of ordinary people, or the wheels that run the commercial landscape. The growth of AI in every human filed has become possible due to the creation of highly sophisticated data processing systems and the availability of a huge amount of data that had never been possible in the history of human life. For this reason, even though the term AI had been coined several decades ago and had been the subject of many science fiction stories, it is now that it has been established as a practical reality.
The field of marketing is one where perhaps AI offers the greatest utility and transforms the way in which traditional marketing activities are performed. In the normal routine, marketing typically includes the activities that a business performs to increase awareness about a company, its products and brands, to customers and the general public. The purpose is to create a positive image of the brands through various means such as advertising, sampling, pricing changes, packaging, and so on. All of this is carried out after doing tons of research into customer buying behaviours, psychological analysis and trend analysis.
With the advent of AI, it has become possible to change the trends of marketing by moving them online. This is where digital marketing sets in as it provides access to a host of tools to engage with an online market. It is an accepted fact of life that most of the customers whom businesses target nowadays are present online—either browsing through online stores, making online purchases, or sharing their product experiences on various online platforms and forums. This is also where all the data about consumer preferences and history can be obtained. Instead of using traditional methods, AI can help to do this task more effectively.
Automation is the name of the game. AI uses sophisticated methods to tap into the records of online stores, consumer forums, online brands and social media to engage with customers and learn about their shopping behaviours.
This data is automatically processed and fed to the marketing teams of different brands who use it to formulate their traditional and digital marketing campaigns. Digital marketing is almost entirely carried out online through a diverse set of methods that include social media marketing, search engine marketing, email marketing, mobile marketing, and whatnot. To carry out these campaigns, one needs to set up a customer profile and regularly send out messages that help to remind them about the products and even the existence of the organization.
It is a known fact now that all the activities of digital marketing Dubai companies engage in are directed for the local market. This requires access to loads of data so that accurate consumer insights can be made and their response to various marketing activities can be predicted accurately. In this domain, AI has helped companies by reducing the reliance on the human element and by offering a more objective approach that can mimic human responses and even their subjective interpretations. To help with these activities, firms have already invested in AI systems that can help them make sales projections, determine campaign contents and scheduling, product launches and taste tests. All of this at a much-reduced cost and expense to the firm.
All of the above activities are carried out perfectly well by using AI. The methods used in AI can be applied to marketing to not only gather data but also to evaluate different marketing strategies. Without involving human subjects, it is helpful to use AI since it can replicate the thought processes, biases and actions of human beings as closely as possible.
So, whether the marketing team is contemplating the launch of a new product packaging and has different options to choose from, an AI system can reproduce the feelings and thoughts that a human customer might have when looking at the different packaging options. The responses of the AI system can help the marketing team to measure the likelihood of success of each option and then invest in the one that has the greatest chance of success.
Another area in which AI works is in pricing. The marketing team could consider offering a price reduction as part of its seasonal marketing strategy. But there are different price points at which the discounts may be offered. Would a 10 percent discount result in more sales for the company than a 5 percent discount? All of these decisions are costly and an AI system can help to measure all of these possibilities at a fraction of the cost. Not only can the marketing team make the most profitable decision for the company, but can also save huge amounts and time by minimizing the influence of the human factor.
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