Design Improvements.


Focus, prioritize, and turn your product into a category leader.

When improving a product that’s already available to the market, you have to balance the needs of your team and existing platform users with your future goals. Our teams get excited about design improvements and helping you to navigate this process. We bring a fresh perspective and bunch of smart tools and frameworks help find new ways to improve your product. With a custom research process, we identify key opportunities to improve and grow the product to better serve customers—new and old.

Here are the ways we can help with design improvements

Absolutely! But, it's important to understand its weaknesses. We start with a robust product audit encompassing both technology and user experience, ensuring we fully understand the technology you are using, so we can plan and design accordingly. We have lots of experience working with legacy technologies. 

Engaging with your current customers is one of the smartest things to do! This is the best source of insight—and will help us see the opportunities. By understanding their needs, your priorities—and what drives your business—we can create the most impact and value for you.

We work well within your existing design systems and use our expertise to find ways to grow and adapt them for modern design standards.

Over the course of the design process, typically 1-3 months, our combined teams will:

01 Perform a product audit

• Review product usability and user experience

• Conduct customer interviews and industry deep-dive

• Review existing analytics and set new targets

02 Create a prioritized product roadmap

03 Perform design work cycles

04 Perform usability testing

05 Kick off the project in engineering

Design Improvement Projects

Client Cloud

Bringing together the best of digital for financial advisors

We helped Client Cloud design a turnkey platform to improve the online experience for financial advisors. Working with Client Cloud, we designed and tested prototypes that helped identify pain points in the financial advisory space. Together, we shaped the new standard for financial advisors in South Africa, bringing together Zoom calls and Digital signatures—with a product that can scale globally.


Building out a vision of entrepreneurial education

Naspers Labs wanted to build a mobile app that would significantly change the entrepreneurial education ecosystem. Through a series of design sprints, we designed a modern mobile app focused on micro-courses around business education. We created a flexible design system that will be reused across multiple products within the organisation, bringing consistency and clarity to Naspers Labs products.


Building out a vision of entrepreneurial education

Baotree wanted to launch a multi-user multi-app platform aiming at connecting communities to impact strategies. Starting with idea and all the way through to deployment in market, together we conceptualised the "Uber for conservation" that allowed communities to earn points through conservation tasks. As campaigns draw to a close, communities reap the benefits of conservation-focussed rewards, driven in turn by global sponsorships.

Have a project in mind?

Learn how we can help you.

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SovTech is an end-to-end custom software development company, that designs, develops, deploys, and maintains mobile and web applications, that help start-ups & corporates start, run & grow WORLD-CLASS businesses. 

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