What is Augmented Reality?

Augmented Reality (AR) makes use of an existing natural environment a person is currently in and simply overlays virtual information on top of it in real time. Progressive businesses are using AR to enhance the employee and customer experience through immersive techniques and processes.

what is augmented reality

Benefits of AR

Enhanced Customer Experience

Give your customers a more immersive experience of your brand or product by building AR mobile applications that help customers ‘test’ out products before purchase, enhance the in store experience through product simulations, and create experiential events that help develop greater connections.

Enriched Training & Education

Provide greater depth of training and education via 3D holographic systems and immersive real-life simulations, and offer trainees across all fields authentic psychological and physical experiences without the inefficiencies and costs associated with traditional hands-on practices.

Faster Repair and Maintenance

Help your customers and employees expertly identify problems quicker and perform repairs with the help of 3D overlay images and instructions. Utilise AR capabilities in your business operations to help solve problems, reduce inefficiencies and develop greater accuracy throughout the testing process.

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