Marketing Software Development
Expert software development for your Marketing business
TRUSTED BY LEADING COMPANIES
Leading Marketing Software Development in Cambridge.
Let Us Grow Your Marketing Business!
SovTech is an award-winning custom software development company that offers end-to-end development of enterprise software, uniquely tailored to your industry. Our 10 years of engineering experience, along with over 150 tech professionals allows us to build you an expertly crafted piece of custom software. As leaders in Marketing Software Development in Cambridge, we develop custom software that has helped our Marketing clients to start, run and grow world-class businesses. Let us do the same for your Marketing Business!
Why Should You Digitise Your Marketing Business?
The era of digital transformation has already come to an end. We’re no longer at a transitional stage. We have reached the point where most businesses are already digitised. Business owners have realised that by introducing technology into their processes, they can easily reach the right target audience, market their products faster, and offer a significantly improved user experience. Digitisation is integrated into every aspect of businesses and provokes positive fundamental changes in how companies operate, and how they deliver value to their customers. If you haven’t already, now is the time to digitise and to grow your Marketing business! Contact us for world-class custom Marketing Software Development in Cambridge.
We have the perfect blend of aesthetic and technical skills to deliver sophisticated and user-centric mobile apps. Our app developers provide bespoke android app development and iOS mobile app development services.
We are a web development company with expertise in both web frontend and backend. We design, build and maintain the server, database and technology that powers the components which enable the user-facing side of your website to exist.
Some Of Our Expertly Built Software Developments
Why Choose SovTech For Your
Marketing Software Development in Cambridge?
With 10 years of experience, SovTech is a global leader in Marketing software development in Cambridge.
We are experts in custom software development. We boast a brilliant team of elite software developers, designers and engineers, and are proud of the awards we have to show for it. We proudly exist in 5 global offices.
At SovTech, we are proud of the work we do. We love all things software development, and believe that our genuine passion is clear in our work.
We always strive for greatness and thus, spend time polishing every detail of your custom software development until it is flawless and inline with our standards of perfection. We are leaders in Marketing Software Development in Cambridge.
We know that your bespoke software is a reflection of your business, and that your users should be at the forefront of the development process.
We focus on your customer’s needs first, and this ensures that what we create works. If you choose to get your Marketing Software Development in Cambridge done with us, you can rest assured that your custom software will beat the competition!
Marketing Software Development in Cambridge
For Any Business
Small businesses require scalable software solutions in order to expand their market. We provide excellent Marketing software development in Cambridge to our clients for the ultimate scalability of their SMEs and bootstrapped startups. We rapidly create bespoke software for funded start-ups. Whether you are looking to launch your software as a product or to add a new digital channel to your existing customer experience, SovTech is your trusted industry expert in Marketing software development in Cambridge.
We create high-quality bespoke software to match your company's needs. We understand your requirements, allowing us to further strengthen your business. SovTech ensures that your custom software is authentic and solves complex business problems. We commit to business consultations, architecture design, a thorough quality assurance process, and maintenance. Our software developments have helped Blue chip clients from all over the world to achieve their business goals.
Our Marketing Software Development in Cambridge
Our software developers pay special attention to detail when it comes to the development of any software project, where we consider and analyse everything we think is important. This ensures that we get things done on time and within budget.
Our app developers value optimised images while creating apps for internet users. Specifically sized images enhance the user experience. The UI elements should be easy for the user to tap on and menus should have options that are easy to find for the convenience of the user.
For both Android and iOS devices, numerous screen sizes are available. Our apps are compatible with the designated screen size, resolutions, and forms. Our Android app development and iOS app development teams make sure that your mobile app development is perfectly executed.
For both Android and iOS devices, numerous screen sizes are available. Our apps are compatible with the designated screen size, resolutions, and forms.
High-performing mobile apps are of utmost importance to SovTech. Our software maintenance teams maintain your application so that the user experience is always considered and never compromised.
Our Tech Stack
We Speak These Languages
Marketing Software Development in Cambridge With SovTech
A 2020 Tech Nation report placed Cambridge, the county town of Cambridgeshire, England, in the top five tech hubs for VC investment in the UK in 2020. Cambridge is attracting more and more tech businesses and boasts a 60% year-on-year increase in terms of start-ups per thousand people, compared to the capital. Cambridge has thus been dubbed the UK’s next Silicon Valley. Driving Cambridge’s success in the tech world is the city’s specialism in biotechnology, with 46 biotechnology firms in the city. Cambridge Science Park is home to companies like Johnson Matthey and Astra Zeneca, who moved their global headquarters to Cambridge in 2016.
What is the Marketing Industry?
The marketing industry refers to the activities, sets of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
How Technology is Affecting the Marketing Industry?
Technology has transformed marketing by making campaigns more personalised and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it’s not just the interface between brands and people that have been transformed. New technology in marketing has permeated the infrastructure and systems on which companies are built, delivering value to procurement and adding to the bottom line.
Technology Trends Shaping The Marketing Industry
According to Salesforce, 69% of U.S. consumers prefer using chatbots when engaging with brands, since it often yields a speedy response. Yet most small business owners surveyed said they didn’t use the technology. A chatbot running on your website can answer customers’ basic questions at all hours of the day or night, even if you’re focused on different tasks.
With mobile devices and voice services, like Amazon’s Alexa, increasing in popularity, voice search is one area where your small business can stand out among your competitors. If your business is online, there’s an increasing chance people will find your website or content marketing materials via voice search in 2021 and beyond.
Most brands make data analytics a priority, but marketers still have a ways to go, said Curtis Tingle, senior vice president of product for intelligent media delivery company Valassis.
Access to data for companies goes well beyond basic demographics, Tingle said. Now brands can access consumers’ online and offline media behaviours and preferences, locations throughout the day, purchase history, promotion sensitivity, etc. This, he said, allows you to customise messages, images and offers across channels, even at the household level.
Social media will continue to be vital to successful companies’ digital marketing efforts. In 2021, though, expect to see companies emphasising one-on-one communication with customers via social media and using their social media platforms as living embodiments and representatives of their brand.
The use of digital spaces to find and nurture new customers has exploded during the past year, particularly in light of the COVID-19 pandemic affecting in-person shopping. This has pushed many companies to make massive changes to their online presence to appeal to a broader audience of consumers.
Full-Stack Software Development
At SovTech, we are experts at full-stack software development. Full-stack software development is the development of both client-side and server-side of a software application. It combines both front-end and back-end development, producing the web face for users, as well as the server, database and technology that powers the components which enable the user-facing side of your website to exist. We are experts in full-stack Marketing software development in Cambridge.
Agile Software Development
At SovTech, our software developers use agile development methodologies to produce software applications for clients. This process is centred round the idea of iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams. Agile processes promote frequent inspection and adaptation, and is intended to allow for rapid delivery of high-quality software.
Agile vs Waterfall Software Development
Waterfall is a Linear Sequential Lifecycle Model whereas The Agile Methodology is a continuous iteration of development and testing in the software development process. Agile allows changes in project development requirement whereas Waterfall has no scope of changing the requirements once the project development starts.
Web Apps vs Mobile Apps
The difference between these two types of applications is that web apps require an active internet connection in order to function, whereas mobile apps can be downloaded and can often function while offline.
What We Will Do For Your Business
SovTech will walk your custom software journey with you to ensure that you get only the best Marketing software development in Cambridge.
We pride ourselves on our expertise in developing applications for any industry. We are here to become your expert partner in solving complex problems.
- Streamline internal processes.
- Digitise aspects of your business, or your business as a whole.
- Build your custom software development.
- Rebuild and rescue your existing developments.
- Automate manual systems.
- Maintain and scale your software.
- Connect employees with software.
Hear It From Our Clients
SovTech has been extremely efficient right from the start. The team is friendly, helpful and knowledgeable. I’ve been more than pleased with the service.
I have been very impressed with SovTech on a global level, having worked on many varied projects with dev teams around the world… The level of detail and design excellence they provided was very impressive. SovTech’s approach is one of professionalism, efficiency, expertise and deep consideration for each project.
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