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Why choose SovTech for your bespoke app development?
SovTech is an award-winning software and mobile app development company. With over a decade of engineering experience, along with over 200 tech professionals, we are experts in building custom mobile applications for any business, in any industry.
Our multidisciplinary teams, comprising tech-enthusiasts with elite and varied development expertise, are geared towards building scalable products that service growth-focused businesses. We strive to deliver bespoke solutions that innovate using cutting edge technologies and cloud software at competitive and flexible rates.
What is MyFitnessPal?
MyFitnessPal is a diet and activity tracking smartphone app and website. According to Apple, it has auto-renewing systems. The software incorporates gamification aspects to encourage users to stick to their fitness and diet objectives.
The History of MyFitnessPal
MyFitnessPal was founded and created by Albert and Mike Lee in 2005. MyFitnessPal was purchased by athletic gear company Under Armour for $475 million on February 4, 2015. At the time, MyFitnessPal had 80 million users.
Customize your Daily Macronutrient Goals
MyFitnessPal creates macronutrient goals (carbohydrates, protein, and fats) for you based on expert-recommended macronutrient percentages: Protein provides 20% of calories, carbohydrates provide 50% of calories, and fat provides 30% of calories. Premium, on the other hand, allows you to change your macronutrient objectives by percentages and grams if you follow a unique eating plan focused on specific macronutrients (think: low-carb, high-protein, IIFYM).
Customize your Daily Calorie Goal
MyFitnessPal creates a calorie goal for you based on your desired rate of weight loss or gain. On a day-to-day basis, this calorie goal remains largely consistent. You can set different calorie goals for different days of the week with Premium. This is useful if you need to schedule a cheat day, or if you use calorie cycling or intermittent fasting to achieve your weight objectives.
Quick-Add Macronutrients you Care about
You can utilize the quick-add function for carbohydrates, protein, and lipids in the same manner you can for calories in your food diary if you're a Premium subscriber. If macronutrients are more important to you than your overall calorie goal, this is a useful tool.
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Cost of building an app like MyFitnessPal
Benefits of custom over off-the-shelf software
While off-the-shelf software might be cheaper to set up, custom app development can be uniquely tailored to meet your specific business needs. Bespoke software is high-quality, built by a team of expert professionals, offering you better and more features than the limited features that are available with generic software.
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