How much does it cost to
build an app like TikTok?
SovTech specialises in mobile app development, iOS, Android, hybrid technologies and progressive web apps.
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Why choose SovTech for your bespoke app development?
SovTech is an award-winning software and mobile app development company. With over a decade of engineering experience, along with over 200 tech professionals, we are experts in building custom mobile applications for any business, in any industry.
Our multidisciplinary teams, comprising tech-enthusiasts with elite and varied development expertise, are geared towards building scalable products that service growth-focused businesses. We strive to deliver bespoke solutions that innovate using cutting edge technologies and cloud software at competitive and flexible rates.
What is TikTok?
TikTok is a social media platform for short video creation, sharing, and discovery. Young people use the app to express themselves through singing, dancing, comedy, and lip-syncing, and it allows them to make videos and share them with others.
The History of TikTok
It was created in 2016 by the Chinese firm ByteDance and is known as Douyin in China. Its meteoric rise in popularity began in late 2017, when it bought a rival app, Musical.ly, and transferred its 200 million users to TikTok.
Increasing brand identity
The benefits of using TikTok are numerous, and it has become an integral element of maintaining an online presence. As previously said, TikTok may be used to give people a unique perspective into a business, thereby engaging customers and deepening their bond with the brand. It can also be used to boost brand recognition. As always, it's most effective when a company does it in a way that matches the app's tone: lighthearted, humorous, and enjoyable. Taco Bell, for example, uses food-related memes to promote their own menu items.
TikTok can also help to raise brand awareness. The usage of hashtags is one way to accomplish this. This is especially beneficial for lesser-known or smaller brands that might otherwise struggle to gain traction from their articles. Influencers are another technique to improve brand exposure on TikTok. TikTok, like nearly any other social media site, has a long list of prominent users, some of whom rose to prominence through the app and others who migrated from other platforms. In any case, these personas can be exploited to reach out to new audiences. A notable example of this may be found on the account of Charli D'Amelio, one of the platform's most famous and well-known stars. She will be 40 years old in 2020.
User-generated content, like user engagement, is a big benefit of TikTok marketing. The platform's 'duet' and'stitch' capabilities allow users to repurpose other people's material. As a result, businesses may run ads that are nearly exclusively based on user-generated content. This is a strategy that many businesses have followed. Chipotle is one of these businesses. In May 2020, they began their #ChipotleSponsorMe campaign, in which they enlisted the help of six TikTok influencers to reach out to the public and encourage their followers to message Chipotle on TikTok, requesting sponsorship (meaning send them a personalised card that enabled them to access free food for a whole year). The campaign was a big success, with over a billion views in just a few days.
Use TikTok on these platforms:
TikTok is built using this tech stack
Cost of building an app like TikTok
Benefits of custom over off-the-shelf software
While off-the-shelf software might be cheaper to set up, custom app development can be uniquely tailored to meet your specific business needs. Bespoke software is high-quality, built by a team of expert professionals, offering you better and more features than the limited features that are available with generic software.
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