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One of the biggest movements in the chemical industry is the shift in customer objectives. To provide the answers potential customers want, chemical companies are collecting data on their products to quantify quality and performance. A coatings manufacturer, for example, may use IoT sensors to determine how a product performs while being processed at customer locations, providing data on optimal conditions for application and use. Similarly, a resin manufacturer could remotely monitor product processing under various conditions to provide guidance to a finished goods manufacturer, helping to ensure overall product quality and reduced waste. This data can become a compelling part of a company’s differentiating strategy for engaging users and closing sales.

Chemical companies are also beginning to use technology to achieve operational excellence. They’ve discovered the advantages of automating standard back-end processes with technologies, including machine learning and IoT. These technologies minimise the need for human intervention — as well as the potential for human error. Blockchain technology also offers great potential to prevent use of counterfeit chemicals, which is especially crucial for chemical manufacturers providing products to the pharmaceutical or agricultural industries. Blockchain can enable track-and-trace processes with less work and waste while protecting the enterprise’s reputation.

Chemical manufacturers can no longer exist within their own four walls. They recognize that they must cooperate with their customers and other businesses and organisations to preserve resources and protect the environment. As a part of a circular economy, chemical companies may be sourcing raw materials from recyclers, which requires fool-proof solutions to confirm their quality and availability. Circular economy consortiums may be calling for a decrease to environmental threats like ocean plastics or exposure to hazardous chemicals, creating opportunities for innovation.

Their customers, too, may be looking for ways to reduce waste and protect their ecosystems. Farmers, for example, may benefit from solutions that can immediately analyse soil quality, weather, and crops to determine the correct products and correct schedule to apply fertilisers, crop protectants or benefit from new seeds. With this data, they use only what they need, create less waste, and maximise output.