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Digital will replace print — it is inevitable. The cost of technology continues to drop, and the devices used to digest media are getting more advanced and convenient. The historical barriers to this transition (generational preference, convenience, ease of use) are slowly breaking down. Once they have crumbled enough, the tide will wash over the old and clear a path for the new. Companies need to make digital delivery their primary focus, and their print operations disposable, or saleable.

With companies like outsource.com, upwork.com, contently.com and others, finding freelance writers, photographers, editors, and designers has never been easier. Companies managing a full bench of talent are finding it harder and harder to compete with the companies that are strategically using freelance talent. The media companies that can take advantage of this framework can keep costs much lower, and profit margins higher.

I don’t think it’s hard to see the radical increase in online content production. This tidal wave of new articles, videos, shows, publications, networks, etc., is becoming more and more difficult to keep up with. Additionally, the barriers for new media companies are now very low, with plenty of distribution vehicles available for new entrants. It is only a matter of time before these new players will deliver the same high quality content as the existing media giants. Even companies like Red Bull have started to encroach on the space. Seven years ago this would have seemed absurd.